Going palm oil-free
Why did we make this change?
To put it simply: palm oil is unsustainable. (Read the reasons why here.) It's an ingredient we avoid for our family when buying crackers or other packaged food at the store, so why were we using it in our soap?Even if our palm oil was "better", we wondered, did that really make it "good"?
Because despite the palm oil we have used for nearly a decade being certified orangutan-safe, certified deforestation-free, and organic, we didn't believe that it was going far enough. Because we believe that any added demand on palm oil (yes, even of the sustainable sort) increases demand globally.
The logistics of making this change were boggling. Team LüSa rose to the occasion and pulled it of with style and ease. I'm so thankful for the unflagging LüSa family; our passionate, conscientious customers; and for successfully pulling off this colossal transition.
